Today I will begin a weekly series of articles where I give a prolific view on upcoming artists in the music industry. I’m going to start with an independent artist who has had my attention since high school. Devin Harrison, who goes by DeLaZoo, is a white boy shaping a certain aspect of the game through his production; that gives him a good amount of breaks between each rhyme. Obviously I never knew the kid in high school, so his braggadocios rap works with his image without making me take a second and look back at it.
DeLaZoo appeared to me one day while I was bored and looking for random remixes of current billboard topping tracks, and after I heard his shit I decided to follow him because his style was unique. And ever since, he’s matured prominently mixtape after mixtape. His last effort, Elsewhere Better, was surprisingly good; I only say that because he completely produced it, and I felt at that point I wasn’t truly confident that his production skills were clean. But after I gave it a listen, my opinion changed otherwise.
To me he resembles a white version of Chance, as his flow is unconventional but fits the instrumental smoothly; and no offense to Zoo, but I do fuck with Chance more. The comparison seems off, but his flow doesn’t sound generic, like D-Why. Lyrically he’s not inept nor does he cover the same content constantly, but you can tell when he is going one way or another.
Catch him soon with new material under Masta Ace’s label M3.
A track that stood out to me, from what he’s released, was “Calm, Cool, Clean.” Take a listen.
https://www.youtube.com/watch?v=UxHR9Qzt9Mg
And we’ll finish it with his most recent video, which continues a series of mash-ups of him rapping over popular hip-hop tracks.
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