A lot of people say all pop artists sound the same these days. In reality, they don’t. There are clear differences between every single singer, rapper, DJ, and producer. Sure, there are people who try to emulate them, but if you really think about it, every sound has its spotlight artist. Unfortunately, there are cases where two musicians do end up sounding a lot alike in which case it comes down to who makes it first and who has the bigger push. On that note, allow me to introduce you to Uffie.
Uffie, born Anna-Catherine Hartley, is a Miami born singer/rapper/dj who got her start in the industry after moving to Paris and attending an international school. During that time, she met DJ Feadz, and the two began a relationship. Due to the constant prodding of Feadz, she wrote some vocals for one of his tracks “Pop The Glock” in 2005. The song picked up some serious ground, and after a year or so of promotional party-rocking, she inked a deal with her boyfriend’s label Ed Banger Records, also known as the home of Daft Punk.
The next four years pretty much consisted of Uffie collaborating with her various label mates. Most notably, was her joint tracks with Justice, an electronic group whose music has scored many moments at many parties I both cherish and deeply regret. Unfortunately, brain-meltingly amazing house music isn’t exactly a genre that’s easy to stand out and be a star in. Luckily for Uffie, her careless bravado and pop-rap lyrics quickly made her a force to be reckoned with. Uffie’s “party all the time” mindset and cotton candy lyrics lead to a voice and style that at the time didn’t really exist in the public eye… Yet. Now I’m sure you guys are wondering who exactly is this great popular artist that is standing in Uffie’s spot? Well, listen to Uffie’s addictive track “Neuneu” and see if you can guess.
To put it bluntly, Uffie is Kesha, Kesha is Uffie, and they are one. Fans of both artists claim comparing either to the other is ridiculous because there is no comparison. To these fans I say “Shut the fuck up. They’re the same artist.” Look typically, I personally feel like comparing artists robs them of their creative hard work, but at the heart of it, these are two white girls rapping about “getting drunk and partying.” I could literally mix “Tik Tok” with one of Uffie’s songs, and I’m willing to bet no one could tell who is who.
Oh well, would you look at that? Someone did and you can’t.
Long story short, Kesha beat Uffie to the punch. Kesha’s Animal hit the charts five months before Uffie’s Sex Dreams and Denim Jeans. Some, including Uffie, would point out that Uffie has been rocking since 2006, which is true. Once again it all comes down to marketing. The difference this time is in the label. Uffie is very marketable, but the truth is Ed Banger doesn’t market the same way RCA, Kesha’s label, does. The thing is with DJs and electronic groups, the music is the ONLY thing that can sell the artist, and the genre is far from mainstream; so the strategy largely rests on the artist going to an endless amount of parties and bringing the house down repeatedly until they build a rep and start being requested. Using this strategy, Uffie has undeniably garnered respect and fame on the clubbing/raging scene. My point is if Uffie had the same “Let’s shove this chick’s pretty face and music down the public’s throat” promotion Kesha had, we would not know who Kesha is right now.
Now I’m not hating on Kesha, In fact, I like Kesha’s music and so do you. (Just admit it already.) I don’t believe in this hatred for pop artists that people have because I’m just not that pretentious. I also don’t believe that Kesha stole Uffie’s style. That being said, I personally prefer Uffie’s sample heavy house influenced production over Kesha’s “smash my palm on a synthesizer in a rhythmic fashion” production. Despite all that fact remains that Kesha, whether you like it or not, is a star and Uffie is the underground neglected ginger twin…for now. I say for now because Sex Dreams and Denim Jeans was only Uffie’s debut and already she shows potential that I unfortunately do not see in Kesha to progress. I say this because of the first song I found from Uffie, “Difficult.”
This song embodies what’s so special about Uffie. She can have this downplayed delivery that thoroughly entertains while also going right over your head often leading to multiple repeats of a given song. That quality was what originally drew me to Uffie causing me to see her as a truly original voice… You know, until I heard every other song from her.
You can hear more from Uffie on her website.