The Misses –
NBC comedies; A to Z and Bad Judge: Now, I’m no big time TV exec, but I can’t for the life of me understand trying to launch a new comedy without any lead-in. Unless you know you’ve got gold on your hands, which was not quite the case for these two 30-minute comedies, you can’t just leave a show to fend for itself in the highly competitive league of primetime television. The simple problem here was that these shows just couldn’t catch an audience from the start.
ABC comedies; Selfie and Manhattan Love Story: The same can be said about these two ABC comedies as well. Both shows were left to fend for themselves against juggernauts NCIS and The Voice. Even Selfie, starring fan favorites John Chow and Karen Gillan, couldn’t launch itself against such stiff competition.
Battle Creek: What could be more difficult than trying to launch a new show? Trying to launch a new show on a Friday night. Sure, there’s Live +7 numbers to justify the measly Friday ratings, but there’s only so much that can be said about a CBS show having a ratings average of 0.8. It’s a shame too, as the program seemed a good fit for long time Friday night dweller, Blue Bloods.
The Messengers: The ultimate perpetrator of terrible Friday night scheduling is The CW with The Messengers. Not only did they launch the supernatural drama on a Friday night, they launched it at the end of the season, and with nearly no marketing effort whatsoever. The CW never even gave the show a chance, as it truly was dead upon arrival.
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