If you live in LA and happened to see a big gold truck like the one in the photo above, then you were one of the first to learn about Katy Perry’s new album!
Katy Perry launched a viral campaign asking her fans to find the truck, tweet a picture with the promise that she’ll retweet it. It was a fun way for Katy to not only interact with fans but announce her next album. Just to clear things up, she confirmed that Prism is the name of her new album.
— Katy Perry (@katyperry) July 30, 2013
Will you be picking up PRISM on October 22, 2013?