It’s heart-thumping, bass-pumping Rihanna. The Princess of Barbados releases her seventh album today entitled “Unapologetic.” It seems as though Rihanna has just become a “means of production,” it’s hard not to believe that she has a whole production team, composing, picking, and producing every single one of her songs. It is very sad to see how an artist with so much potential just focuses on making “Hits” and not making a deep connection with fans through lyrics and composition.
The Rihanna-by-numbers up-tempo/aggressive romps (“Phresh Out The Runway,” “Pour It Up”) dominate most of the album. It definitely becomes less “Freeing” and more of, “we get it you’re a very tough gansta girl” listen. “Jump” revives the epic 90’s song “Pony” with a newly vigorous production performance. “If you want it, let’s do it. Ride it, my pony. My saddles waiting. Come and jump on it,” she sings, adding psycho-sexual venom to what becomes a dub-step beat. If David Guetta is on a track, I can automatically predict what the song will sound like, amazing right? “Right Now” sounds like every other song that Guetta has collaborated in.
Though it’s an awesomely efficient machine for fueling a dance floor, a workout or even a vigorous bout of housework, “Unapologetic” never invites more intimate listening.
Rihanna’s album hits stores today!
Favorite songs: Diamonds, Jump, Nobodies business, Half of me.